Prepared for: IT leaders and executives · 40–55
A full fiscal year, governed like a P&L. Twelve months is long enough for the protocol to stop being an initiative and become your operating baseline — one that holds through a bad quarter, a re-org, and a travel-heavy stretch.
You didn't get to this level by improvising. Your body shouldn't either. A protocol built for executives who won't sacrifice their sleep, their schedule, or their sanity.
Annual review
Not the boardroom version of you. The 9 PM one, on the third flight this month, with the panel results in your inbox.
The weight came on during a merger / acquisition / restructuring. You've been in meetings for 18 months and the only movement you get is walking to the executive restroom. You're not lazy; you're locked in.
Every diet requires willpower. Every diet requires saying 'no' to client dinners, to team happy hours, to the social calendar that *is* your job. You can't just opt out. But you also can't keep living like this.
You've got board meetings in Q3. You need to look and feel sharp. But you need a protocol that doesn't scream 'I'm on a diet.' It needs to be invisible, professional, and fast.
The same operating model you run on the org — design the cycle, upgrade the inputs, review on a cadence. We just point it at the asset you’ve been deferring.
We map around your board prep, your travel, your quarterly cycles. Business development weeks are different. Quiet weeks are different. You have a protocol, not a schedule that breaks.
You keep the dinners, the drinks, the social calendar. You just upgrade your choices inside that framework. Restaurant strategy, not deprivation. Movement built into your business travel, not against it.
A coach who's worked with executives and understands board pressure, travel schedules, and the fact that sometimes the deal matters more than the workout.
Twelve months is long enough for the habits to stop being habits and become the baseline. Bad weeks become line items in the review, not the end of the story.
Review gate 01
Day 91
You fit back into the suit you wore 18 months ago. Energy is returning. You're not falling asleep in 3 PM presentations.
Review gate 02
Day 219
18–24 lbs down. Your cholesterol panel is better. You're not pre-diabetic anymore. The doctor is impressed. You're proud.
Sign-off
Day 365
You've survived a full fiscal year at a new baseline. Your body is stable. The habits are embedded in your calendar, not fighting your calendar.
≤25 active minutes / day
That is about twenty-five minutes a day, most days, governed quarter to quarter — upgraded inside the dinners, drinks, and travel you already keep, never bolted on top of them.
No transformation theater. Operators who held a new baseline across a full fiscal year and signed off.
Roles real · names rotated for privacy
“The weekly review is the only line on my calendar that survived a re-org and a funding round. I order the salmon, I walk the terminal, and nobody at the table knows I’m “on” anything.”
“I travel half the month. This treats hotels and client dinners as inputs, not excuses. My last panel came back better than it has in a decade — the doctor actually paused.”
“I’ve sat through CEO coaching. This isn’t that. It’s mechanics and a scorecard. I run the loop, I read the numbers, I adjust. No vision boards, no rah-rah.”
We’ve fielded each of these across the table from an executive who travels half the month. Straight answers, no fine print.
Yes. That's exactly who this is built for. You keep the dinners and the travel. You just have a protocol that makes both of them data points, not obstacles.
No. You're ordering the salmon instead of the steak. Slightly different. You're walking the golf course instead of riding. Slightly different. It's invisible.
No. This is mechanics, not motivation. We give you a protocol and a weekly check-in. You execute. No TED talks. No vision boards.
This complements them. If you've got a gym stipend, use it. If you've got a wellness app, use it. This is the protocol that makes those tools actually work.
A 365-day mandate that compounds quarter over quarter into a baseline you keep. The 2-minute intake asks about your real quarter — travel load, board cadence, the dinners you can’t skip — and returns a 365-day protocol mapped to it. No 5 AM. No crash diet. No “starting Monday.”
Commission the fiscal year · no card to start